I designed how travelers pick a hotel and pay

A traveler compares hotels on a card, decides on the property page, then pays in checkout. Each step belonged to a different team. I walked the whole path on every platform and looked at where travelers hesitated.

The insightTravelers make one decision across three teams. The path has to feel like one product, with the same patterns from the first card to the last tap.

So my plan had two parts. One source of truth for lodging, so every lodging designer starts from the same parts. And checkout improved in place, step by step, so the business sees gains every quarter.

I designed the lodging card travelers scan in search results, and the property page they land on when they tap one.

For the lodging native apps I explored and prototyped 5+ concepts: micro-interactions, a splash animation, video, a 360° view and motion graphics. I cut every idea engineers could not ship, so each concept was a real deliverable. I also led a new lodging design system, the single source of truth that 500+ designers now start from.

I designed the checkout flow, including the travel insurance add-on. I built the checkout design system, and I contributed to the hybrid of legacy and new checkout pages that let the team improve the flow step by step without waiting on a rewrite.

The add-on is a clear choice at the moment of payment: protect the trip, or go without it. The image shows how it appears in Expedia checkout today.

I was a major contributor to the Expedia homepage redesign, and it shipped. With PMs and engineers, I also re-architected landing pages across every line of business, one round at a time, aiming at engagement, click-through and conversion. Expedia has since moved to a newer homepage.

I worked directly with the PMs and engineers on each team, through launch. The redesigned lodging apps raised conversion about 2.2%, worth $7.8M, and improved engagement and accessibility. Checkout optimization brought in $5M in revenue and beat the quarterly BPS targets two quarters in a row.

• The lodging card in search results, and the property page experience.
• The redesigned lodging apps on iOS, Android and mobile web.
• One lodging design system, the source of truth for 500+ designers.
• The checkout flow with the travel insurance add-on, and the checkout design system.
• The Expedia homepage redesign, as a major contributor.

One set of booking metrics. The card, the page and checkout share one scorecard, so a gain on one step is never a loss on the next.

Protection that fits the trip. Tuning how the insurance add-on reads at different trip prices, so it stays a clear choice travelers understand.

What I’d do differently. I would agree on one booking scorecard with all three teams at the start, instead of each team measuring its own step. The path already felt like one product to travelers. The metrics should have too.